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Brand Identity
Experience a bit of the Amazon in the heart of the city of Belém, Brazil. The Mangal das Garças Zoological and Botanical Park was created by the Government of Pará in 2005 and is the result of revitalizing an area of about 40,000 square meters along the banks of the Guamá River. What was once a flooded area covered with aningal (mangrove vegetation) has been transformed into a beautiful retreat in Belém.
This branding system focuses on the native Brazilian flora and fauna that Mangal das Garças is conserving and which is the main attraction to visitors. The bright but earthy colors reflect the colors seen in Brazilian nature and streets, and the cut-paper illustrations appeal to both children and adults.