k
Brand Identity
Aurora Aksnes, known simply as AURORA, is a Norwegian singer, songwriter, and producer. She was born in Stavanger, Norway in 1996 and started writing songs and dancing at age six. She has captivated global audiences with her ethereal voice and unique blend of electronic pop and folk influences.
This brand system is for an AURORA music tour, including advertising, tickets, and merchandise. A custom, modular black letter logotype is modified into patterns, used with secondary type, and paired with photography of AURORA for use in the designs, which match her music and performance style.